ArtVersion is a Chicago-based design agency specializing in a variety of services such as website design, branding, user experience design, and graphic design. Their team of experts collaborates to craft impactful and effective design solutions for businesses of all sizes. Known for their innovative and user-centric approach, ArtVersion is recognized for delivering aesthetically pleasing and functional designs that enhance brand identity and user engagement.
Companies often think about a website overhaul when they feel their sites aren’t performing as they should. There are a number of reasons to make changes to a site, from poor performance to not working and low traffic to responsiveness issues and much more.
The first step to any website overhaul process is to know your current traffic results, the keywords that generate the most interest and your average sales Website Redesign generated from the site. These are important starting points, ensuring your new site is higher than these expectations.
Next you’ll want to determine your goals, most companies have the same goals in mind. You will probably want to increase the number of visitors to your site on a daily basis, you will want to generate more leads, increase your sales and incorporate SEO (search engine optimization) into your pages to improve your business ranking looking results.
Once you have chosen a designer, it’s important to work closely with them throughout the entire website overhaul process from the research levels where you determine which of your keywords are performing to the development levels. This assists you keep your finger on the heart and make any necessary changes as and when you feel it is needed.
Next you will want to take a look at your target audience. Consider gender, age group and interest of this group. Your new site should be based around your audience, ensuring you reach a broader audience with ease once you launch your new site.
Branding is important and you don’t want to make any obvious changes to your logo, name or saying. Updating your logo to be more current is advisable, but it really should not be so extreme that no one understands you. This is very important if you have experienced business for years and everyone knows and understands your name and logo. Large global companies such as Pop, Yahoo and more have changed their branding over the years, being current and trendy without going beyond the boundary away from their original design.
When considering your website overhaul process, take a look at your competitor’s sites, see what changes they have made recently, especially when they are attractive to a more substantial percentage of your target audience. This assists you and your designer come up with innovative and creative ways for you to dominate your market online.
Ensure you are aware of which of your pages are performing looking results. Do some searches and see which of your pages are already appearing on the front page of the search results. Advice your designer immediately, as it’s not wise to make changes to these pages. Remember changes to the pages can impact your ranking looking results, which means it might take time to build your name up again to appearing on the front page.
Through research you will be able to determine which of your pages relating to your website overhaul process. Often some subtle changes, updates, navigation and other methods are used to ensure the site performs at its best, attractive to your audiences and assisting you increase your online revenue.
Throughout the design process, ensure that your site still attracts your audience and that performing pages keep their same name and tags, as this is already on your side. It is imperative once the site has been developed and ready for launch that the final step up your website overhaul process is testing. All sites should be tried and tested for performance, responsiveness and more.