If you bring up the main topic of web design with small business people, it wouldn’t take long to find someone who has been burned by a web design service. Perhaps they have even come to in conclusion that a web site is not worth the expense. Let’s look at how and why that takes place, and outline some success principles that will help you when you need web design services. Since so many web-site designers fail, the web design principles that basically work may surprise you.
One of the problems with web design is that software programs have made it seem easy to manufacture a web site. If you have the software, it would not web designing in Lindenhurst take you long to build a web site. There are an abundance of inexpensive web templates available to make it even easier to put together a web site. Getting a professional looking web site is not difficult at all. So you may wonder, why is that a problem?
The process of fabricating a web site does not end with making it look professional. In fact, that may be one of the least important facets of a web site design. Let’s face it, there are ugly web sites that produce a lot of money. Since life is not fair, there are great looking web sites that produce no money. I’m not saying the professionalism and reliability of your web site is not important; I am saying it’s not enough.
There is a serious downside in the web design industry, and small enterprises are specifically prone to fall victim to it. The problem is that usually, very little business planning assumes a web site design. Too many web-site designers are more concerned with selling web design than spending some time to build an effective web site.
This lack stems from the fact that very few web-site designers are marketing people. Small business people do not have big advertising budgets, so they really are often attracted to the reduced rates of average web-site designers. Good marketing means setting priorities and effectively using your resources to accomplish goals.
The one element I find seriously missing in web design is the very thing that is fundamentally important; that element is uniqueness. A unique Selling point (USP) is one of the basic tenets of marketing. You must answer the questions: why must i buy from you, and, what makes you not the same as my other choices? If you fail of this type, your web site visitor will not be kind to you. They will leave and not come back; they will most likely not tell you why they left either.
Read your web site copy to see if its full of another common error. Does it say, “We this, inch and, “We that? inch Do not “we” on your web site visitors! Your web site copy should speak to the customer, address their needs, and solve their problem. It must persuade them in some way. You need to draw them in and sell them on your solution.
When you prize how many web sites violate these basic marketing principles above, you will quickly observe how you have a chance to rise above your competitors. Think, if the majority of business web sites are violating even these easiest principles, how much more could you benefit from hiring a web design service who understands marketing?
There is a lot of emphasis placed on search engine optimization (SEO), and there should be, because this is very important if you want to have your web site found by people using the search engines. For most web sites, search engines be the cause of 80% to 95% of all visitors. However, as important as SEO is, if you have a web site that’s not creating sales with the visitors you are already getting, SEO is the wrong priority.
The next principle is the one you will probably find the most surprising. People actually read web sites! Yes, they do have a short attention course, and we will look when this occurs next, but they do read. There have been many studies done to document the way people use web pages. Even though so much attention is fond of graphics, the studies show that approximately 75% of that time period, web page users see the text before they notice graphics.
This does not mean that graphics are pointless. Visual elements are one of the many advantages a web site can provide. When you consider that people search on the internet to look for information, then it does makes sense that they’re going to read your web web-site’s content. Providing the right information can indicate the difference between winning a buyer, or surrendering them to your rivals.
I also stated to cover the short attention course issue. It is often called the 3 second rule. According to web studies, if you cannot capture the attention of your visitor in approximately 3 seconds, that’s how fast they often leave your web site. I suspect the excuse is because so many web sites are such a horrible waste of time, that people’s patience has been worn down. The solution is to have a fast packing page that quickly clues them in that you can solve their problem. If they can “skim” in a few seconds, and you grab their attention, you have successfully drawn them in so they really will stay a while.